Think Big Blog

Not every search engine result is the same; just as every website visitor is not the same. When it comes to successfully marketing your website and garnering more website traffic – website traffic that will increase your visibility and profitability – there is a difference between what is known as organic search engine results and pay-per-click listings.

Pay-per-click listings refer to search engine listings that are purchased, allowing users to gain the most targeted audience attention as possible. The purchase of a link does not take place upfront however; rather the advertiser pays each time a search engine user clicks on their link. The process begins by the advertiser – in this case, a website – determining which keywords users are likely to use to search out their particular goods and services. They then place a bid for these keywords with the search engine(s) that they choose. If a user plugs those keywords into the search engine, a link to that particular website will appear in the sponsored link column. If the user decided to click on that particular link, the website then pays the search engine up to fifty cents per click. Many site owners who are interested in generating more website traffic elect to do pay-per-click.

Organic search engine results are very different from per-per-click. Organic listings are those results that happen naturally based on the criteria that the user enters into a search engine. Listings are not purchased; the only results that count as organic are those that the search engines deliver as a matter of course – based on their own ranking criteria. Organic search engine results are ranked according to relevance; but there are ways in which websites can increase their rankings on search engines.

First and foremost, websites can include relevant and continually updated content on their sites, increasing the value for their visitors and raising their visibility with online search engines. Users who are in search of your type of goods and services will search online using particular keywords and keyword phrases. Ideally, the search engine will then find keyword and keyword phrases within your site’s content and deliver your website address as part of their relevant findings. Including such content is enormously helpful when it comes to generating more website traffic.

Additionally, link reciprocity helps generate more website traffic by increasing a site’s search engine rankings. Many websites will contain links to other relevant sites; such links act as endorsements, increasing your website’s search engine rankings and ultimately generating more website traffic.