Think Big Blog

The term “old-fashioned” is hard pressed to be one that can be easily assigned to anything Internet related; after all, we haven’t been online for that long a period of time. Certainly not long enough that anything we can did in the past is something that we can refer to as old-fashioned. In truth, better terminology in this regard would be “antiquated.” Because technology is moving so fast, just as soon as we get accustomed to something it becomes out-of-date and out of touch. And so in order to survive in the most effective way possible we have to not only keep up but stay ahead of the pack. This is the rule for survival for those who are attempting to run a web site.

Search engine optimization has become the catch phrase for all efforts related to garnering web site traffic, when in reality this is only partially true. Of course, any successful web site owner knows that in order to be successful in attracting enough web traffic to stay viable they must make enough of a name for themselves on the search engines to garner a first or second page ranking within search engine results. Any page higher than that and we are essentially dead in the water as search engine users are highly unlikely to go beyond the first two pages in seeking out a web site address.

But in addition to search engine optimization – which is essentially the most important first step in gathering initial and ongoing web traffic – we should also be focused on corralling steady web traffic the “old-fashioned” way – word of mouth. What this ultimately means is that if you don’t have something worthy of looking at, worthy of sharing, and worthy of coming back to look at again, then all the search engine optimization in the world isn’t going to get you very far. To enjoy long term web traffic, get them in the door through SEO and give them something great when they get there!