Think Big Blog

There is a saying that people in public relations know well that essentially says that even bad press is good press. What this means is that the minute that people stop talking about you, you cease to be viable. While it doesn’t have to be to this extreme, this philosophy can easily be applied to all industries and nearly all situations in life where we are laboring to be successful. After all, when we are able to make a name for ourselves people will talk and this word of mouth – this buzz – is what will ultimately propel us forward and allow us to achieve the success we seek. When this buzz dies down, and people stop talking – stop sharing information about us – we can just as easily lose momentum and begin to slip in our quest for success.

This is a philosophy that even holds true online where web sites vie for the attention of their target audience by initially capturing the attention of the search engines and then capturing the loyalty of the visitors to the site. That’s why the marketing of a web site should be a comprehensive undertaking, inclusive of:

• SEO efforts. Search engine optimization is the key to ensuring that your target audience even finds you at all. Often with the help of a web site optimization firm, web sites are able to make sure that their site has the components that are necessary to spark the attention of the search engines and be delivered with the first one or two pages of search engine results. This high page ranking is one of the elements that allow web sites to achieve the web traffic that they need. It is the foundation of their marketing effort.

In the next post we’ll discuss the other elements that should be a part of a comprehensive marketing campaign for a web site – the purpose of which is to increase web traffic and create a buzz.