Think Big Blog

Historical timelines online are very different from that of the traditional world of business. While a bricks and mortar company that has been in existence for thirty plus years may be considered an “old” company, a web site that is just a few years old may be considered an “old” web site. This is not to say that the site should be put out to pasture; only that, in the scheme of things, the site has been around a substantial period of time considering that the Internet itself hasn’t been around that long.

Search engine optimization efforts are generally focused on very new web sites; helping them to put themselves in the best position possible to be noticed by the search engines and subsequently increase web traffic. And while it’s true that search engine optimization is important for new sites – in helping them get off the ground – it is just as important for established sites as they continue to move on and serve their customers.

In truth search engine optimization serves these two groups equally well:

New Sites – New web sites are challenged with actually building their customer base from scratch through web traffic. While word of mouth is certainly critical in this respect – and is generally forthcoming for those new web sites for which there is a general buzz – it will only take a web site so far. Search engine optimization allows the site to be at its best in terms of attracting the attention of the search engines; so that when prospective customers input particular search criteria, they are likely to receive the address for the web site in the first one or two pages of results.

Existing Sites – It is not enough for existing web sites to rest on their laurels – even if they have been successful in attracting web traffic. A web site optimization firm can help an existing web site ensure that they are continuing to take the right steps in keeping their site fresh, functional, and in the sights of the search engines.