Think Big Blog

Website copywriting is very different than writing for any other media. When a visitor arrives to your website, they scan your website quickly and if they don’t see what they are searching for, they are gone in a single click. Great web design and Internet marketing strategies depend on captivating web copy.

1. Five second rule: Internet users are active, not passive. If they don’t immediately see what they are looking for, they are gone. First impressions are critical. One click and they’re gone in as little as 5 seconds after they arrive. Make sure they can see what your website is about without scrolling down.
2. Headline: The headline sets the tone. It grabs attention…or not. It reveals a promise. It raises hopes. It creates surprise. Your headline has to be the most powerful text on your page.
3. The Five Great Motivators: Psychologists have identified five “Great” motivators, and virtually all good web copy creates sales by catering to one of these forces. These include fear, exclusivity, guilt, greed, and the need for approval.
4. State the benefits: Benefits are what sell. This includes Features (what products do), Advantages (what features do), Motives (importance of features to buyer) and Benefits (what features mean).
5. Call to action. End your page by asking for some sort of action. Have questions? If you need answers call, email, click on live chat or whatever action you want your visitor to do. Better yet: Buy now!