Think Big Blog

In the mid 1980s, a girl came onto the music scene the likes of which no one had ever seen before. To look at, she was nothing remarkable – in fact she was slightly chubby, had a propensity to wear too much makeup, and – if truth be told – wasn’t THAT great of a singer. But man, she had style and she could dance. And before long her music was the hottest things going on the radio and in the clubs and girls everywhere were emulating her messy, urban style. This girl, of course, was Madonna and she was all the rage when she first started making music. And she’s all the rage today – nearly twenty-five years later. Few artists, in fact, have been able to enjoy the longevity in their careers like Madonna easily has. But surely if you ask her she will tell you it wasn’t that easy. So how has she managed to stay on top through changing trends and styles? She’s adapted. She’s reinvented herself. And it’s a lesson that we could all stand to learn.

Web sites may be considered something new but the reality is that many of the first web sites that were launched in the beginning of the Internet craze are long gone. They were unable to adapt; they became less viable and unable to compete as trends changed. For web sites to continue to maintain success and appeal to their audience – no matter what the time period - and steadily increase web site traffic, they must adapt.

Reinvention and adaptation for web sites may include many things including the changing of designs to reflect newer technology, the incorporation of more user friendly programs that will ensure that site visitors are able to utilize the most cutting edge tools available, and a consistent commitment to search engine optimization.

Web site traffic is what will ultimately define a web site’s success and the reason that search engine optimization is important. But optimizing a site that has not taken the steps to stay new and fresh is simply pointless. If web sites stay in touch with their audience they will be sure to stay viable.