3 stages of Online Sales
As a design and web optimization firm, thinkbigsites.com focuses on creating websites that get results for our clients. A great business web design is only part of what is needed. A careful Internet marketing plan needs to guide the visitor during the buying process. Websites must be designed to take into account the 3 stages for online sales.
Qualify first time visitors. First time visitors need answers to general questions. Your website should guide them. What do they need? Will this work for them? If they decide that this isn’t want they need, provide links to other alternative offerings that you may have.
Convince Prospects.Prospects generally know some background about your company. Focus on benefits and advantages of your product or service. Prospects want to know if it is a good value and how they will benefit from purchasing. Show savings, flexibility or better results that they will achieve.
Get visitors to act. The desired action you want from visitors should be clear from the instant they arrive. If your website is a lead generation website then the lead collection form should start on the home page. If your website is an online store, display products with buy now buttons on the home page.