Color Communicates Emotion in Web Design
Color is a powerful communicator for business web design. Color communicates emotion, passion and excitement. Color is one of the key factors that separates a boring informational site from an inspirational website designed to sell. Great graphics and compelling website copy are the two other powerful communicators.
According to the Institute For Color Research, people quickly make a subconscious judgment about an item and 62% to 90% of that assessment is based on color alone. Judgments are based on human instincts and cultural influences and powerfully communicate.
Web Color Psychology
Red: Boldness, desire, intensity, and love.
Orange: Cheerfulness, creativity, playfulness and heat.
Yellow: Hhappiness, energy, joy and optimism
Green: Safety, harmony, nature and wealth
Blue: Stability, professionalism, trust and coolness.
Purple: Nobility, magic, sensuality and spirituality
Gray: Conservatism, seriousness and enhances messages of other colors
Brown: Casual, earthy, poverty and tradition.
Black: Elegance, mystery, death and style.
White: Cleanliness, purity, simplicity, and peace.
In general, red, orange, and yellow are exciting colors while purple, blue and green are calming ones.
Emotions can heavily influence your decision-making process. Your choice of color should match your message. This is where you should put yourself in the hands of a color design expert.
on June 8th, 2007 at 3:38 pm
Understanding art, psychology and advertising is the only way to create a web site that can attract and then hold a potential customer through the sales process. To ignore color as an important ingredient in the web site design would be ludicrous. These folks seem to have a good grip on designing attractive, meaningful and sales oriented web sites.